นักการตลาดดิจิทัลที่สนใจใคร่รู้ด้าน Content, Community, Digital PR ปัจจุบันบริหารงานเนื้อหาและพัฒนาธุรกิจของ Sanook.com ในตำแหน่ง Head of Content Business ก่อนหน้านี้เขาผ่านบริษัทดิจิทัลระดับโลกอย่าง Yahoo!, Samsung มาแล้ว คุณสามารถติดตามความเคลื่อนไหวของเขาได้ทาง twitter @jakrapong
Today, I have something to say to you (Yes, ‘you’ who usually read my blog. ‘You’ who follow my social channels, email, etc.)
I have been blogging for more than 13 years. Some of you might already know that my blogs are all about technology and explanations of how this technology impacts business.
13 years ago, I was one of the first few people who blogged about this stuff in Thailand.
However, there are many tech and business blogs these days – and they are done well. This is the reason why I keep asking myself, “Is it better to stop writing about general tech and business stories and cover another kind of story which is more specialised?”.
After thinking about this for more than 3 months, I have made the decision to change my writing direction from tech + business stories to ‘digital people stories’.
What is the definition of my Digital People?I believe you are familiar with the concept of these words
These concepts separate people according to their demographics. For example, Generation X is usually defined as people born between the early-to-mid 1960s to the early 1980s. However, my definition of ‘Digital People’ is not defined by age.
Instead, I will write about people who have embraced digital technology, and how it has shaped their lifestyles.
In a nutshell, I will interview people who are not only passionate about using digital technology themselves but also want to use it to enhance their business lives and the lives of others.
She might be a young farmer who knows how to use agri-tech to leverage their farming business.
He could be a 60-year-old man who learns how to use Facebook Page to set up a commercial channel for exporting Thai boxing shorts to Europe.
They could be a small group of people who want to change the world with their startup company.
Why have I chosen to cover Digital People?
This is because technology is not everything. I believe people’s willpower is the centre of everything. If we know how to integrate digital technology with our willpower, we will have a big chance to make a difference.
However, I am more than happy to answer your questions about digital marketing, social media, and everything I have written about in the past 13 years. Also, my colleagues at thumbsup.in.th will keep updating you about marketing innovation as usual.